One rule of good journalistic story-telling: make it personal. Tell the news in a way that makes people feel it in their guts.
Tamron Hall, anchoring MSNBC Live, just took that truism perhaps just a smidge too literally. Hall, discussing the snowstorm currently buffeting New York City--a storm that's resulted in flight cancellations and delays at all three metro airports--explained to the millions of people tuning in to the cable network's broadcast how she has been personally touched by the storm: Hall's boyfriend, she informed us all, can't make it to NYC to visit her. He is currently stuck in Chicago.
Thanks, Tamron: right in the gut.
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