The witty folks at McSweeney's turn their eye for satire to this year's election with "Extended Trailer for American Demographic: The Movie":
(JOE THE PLUMBER emerges from the bathroom holding a diamond-encrusted plunger and a basin wrench made of solid gold.)
JOE THE PLUMBER: Hello, fellow small-business owner. I'm Joe the Plumber, and I've successfully plumbed your bathroom. I'm relevant to national politics for some reason.
SMALL-BUSINESS OWNER: What do I owe you?
JOE THE PLUMBER: More than $250,000 a year. Despite my name and salary, I'm neither a Mafia boss nor a porn star.
Read the rest here.
The sad fact is that the Plumbing Business Samuel Joseph "Mighty" Wurlizter wants to buy has $250,000 in _sales_ (I hear) and only 50-80K in profit.
Is the typical understanding level of a small businessperson?